Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the cereal. The commercials themselves were originally produced by Jay Ward Productions. The character was created by Allan Burns, who became known for co-creating The Munsters and The Mary Tyler Moore Show. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism-which initially made the cereal difficult to bake properly. for his leadership in directing the development team of Cap'n Crunch. Peters Award to Robert Rountree Reinhart, Sr. In 1965, the Quaker Oats Company awarded the Fredus N. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars. After her death in 2007, The Boston Globe called Low "the mother of Cap'n Crunch". Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called "want-more-ishness". Little, developed the original Cap'n Crunch flavor in 1963-recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire. They'd put it over the rice and eat it as a kind of a treat on Sundays. You can buy boxes of just the berry-flavored round puffs of Cap'n Crunch cereal and use them to make delicious fruit-flavored cereal treats.Grandma would like to make this concoction with rice and the sauce that she had it was a combination of brown sugar and butter. To thaw set the treats on your counter for at least 1 hour before un-wrapping the treats. If you wrap the treats well in non-stick tin foil and then place them in a zip-top bag you may freeze the treats for up to a month.If you refrigerate the treats, the cereal may become too soft.These treats are best the day they are made but they can be kept in an airtight container for up to a week.If marshmallows get too hot, the sugar will begin to caramelize, thereby making your treats hard and crunchy instead of gooey.Give the cereal treats time to cool before cutting.Stir in the Cap'n Crunch Cereal then spread into a well-buttered 8-inch or 9-inch square pan.If needed, reheat for 15-second increments, stirring after each, until the marshmallows are fully melted.Keep stirring until the marshmallows melt.Heat on high power for 1 minute then remove and stir until the melted butter blends with the marshmallows.Combine the butter and marshmallows in a large microwave-safe bowl.Allow them to cool for at least 1 hour before cutting into rectangles or squares.Pour into a well-buttered 8-inch or 9-inch square pan.Stir in the Cap'n Crunch Berries Cereal.Remove the pan from the heat and continue to stir, smashing the marshmallows using a rubber spatula or the back of a wooden spoon, until the marshmallows completely melt and become smooth.Then add the marshmallows and stir occasionally until about 75% of the marshmallows are melted.Begin melting the butter in a saucepan set over low heat.8-inch or 9-inch pan (well-buttered or sprayed with non-stick baking spray).6 cups Cap'n Crunch Crunch Berries Cereal.10 ounces Kraft Jet-Puffed Marshmallows (store brand marshmallows might be a bit stickier, so you may need to add more cereal if you use store brand marshmallows).4 tablespoons of European-style salted butter (this will give you the absolute best flavor).Let's make Cap'n Crunch Bars! You'll Need: These treats are colorful and fun enough to serve for a birthday party but are easy enough to make for an afternoon snack. I also love the bright colors of the berry-flavored cereal balls. I really enjoyed the fruit flavors of the Crunch Berries but you can definitely make these with plain Captain Crunch cereal. Unlike a traditional rice crispy treat, that is made using small crisp rice cereal, these treats made using Cap'n Crunch Berries Cereal have much fewer cereal pieces to blend with the marshmallows, so you really see the gooey marshmallows when you look at these bars. These bars really taste like cereal and milk. These new treats made using Cap'n Crunch Berries Cereal are my absolute favorite, so far! I really thought they would be too sweet but they were not as sweet as expected. We've had so much fun using a variety of kid-friendly cereals to create delicious marshmallow treats including Fruity Pebbles Rice Crispy Treats, Cocoa Krispie Treats, and Froot Loops Cereal Bars. Imagine blending these childhood favorites together to create these crispy, crunchy, chewy, Cap'n Crunch Cereal Treats. Each crunchy bar is loaded with gooey marshmallows and can be made using plain Cap'n Crunch cereal or Crunch Berries.ĭid you grow up eating Cap'n Crunch cereal? How about Rice Krispie Treats? These Cap'n Crunch Cereal Treats will bring out the kid in anyone.
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